Editing - How much is too much...

I have this discussion a lot with fellow photographers, both wedding and general event specialists. How much time should you spend on editing your photographs? It's probably as valid a question as 'how long is a piece of string?' It ultimately comes down to what you want to create and how faithful you want to be to what you've seen through the camera lens. I can't speak on behalf of the masses but I generally approach weddings and PR events slightly differently. My PR photography relies on being faithful to the real thing, although their are times when I will go that extra mile in Photoshop. But this relies very much on time as a great deal of PR photography is required on the day or on the next day of shooting. Weddings however are a different kettle of fish. I approach my wedding photographs like an artist might approach a canvas, treating each one individually and putting some thought behind the creation process. I want each wedding I shoot to have a slightly unique feel to it when the pictures are produced. I will spend time creating individual actions in Photoshop that I can apply to a string of images, then when it comes to the 'couple shots' I probably spend at least 20 minutes on each one, bringing them to life in a way that is impossible to imitate through the lens alone. Some photographers might say this is 'too much', perhaps I am a bit of a perfectionist in the digital darkroom, either way I want my clients to have something special. Having said that, it is vital to not push an image too far and it's important to be in tune with what your clients will like. In simple terms, it's important to not get carried away with your own sense of creation. Whilst Warhol's 'Campbell Soup Can' painting probably bought him a lot of joy in its creation and it is indeed very unique, it isn't to everyone's taste. But I didn't get into photography to point and shoot, then simply boost the contrast and colour correct in photoshop. Life just isn't meant to be that tedious for me or my clients.